Northern Ireland Search Engine Optimisation & Marketing Services
What is it anyway? Search Engine Optimisation (SEO definition ) is the science of optimising web pages so that search engines (Google, Yahoo, MSN (Windows Live), Ask Jeeves etc) can find them and rank them higher.
For example If you sell "widgets" and you're based in Belfast, somebody from N. Ireland may search for that term in Google. You want to be number 1 in the search engine rankings - that's what its all about.
Why? So that you can get more sales or get your message read by more people,
simple as that.
Solstice Business Systems has helped businesses in Belfast, Dublin,
throughout Ireland and beyond with SEM and SEO, but we can help you
no matter where your business is.
How do we do it? It's a process of analysis, site - re-design and monitoring.
There are probably about 100 factors that affect the ranking of your site,
either positively or negatively. For details on these look at these links:
www.e-consultancy.com/topic/search-engine-marketing/
www.seomoz.org/articles/search-ranking-factors.php
Here is some useful Search Engine Marketing information from Invest NI.
To acheive good ranking your site has to be measured against these factors and re-engineered where required. To understand the work that we carry out to achieve this click here SEM Techniques, and have a look at some the atricles in the blog. Here is an important article about Search Engine Optimisation.
Whether you have an existing site, or we are building your
web presence, we have the experience to help you get the most out of your
site. Following are the SEO packages offered by Solstice Business
Systems:
Simple 1 page basics £120
- Title & Meta Tag completion
- Optimisation of home page for your top 3 keywords (supplied by client)
- One time manual submission to major search engines
- One time submission to major search directories
Standard 1 page optimisation package £500
On page Optimisation
- Title & Meta tags
- ALT tags
- H1 tags
- URL structure
- Internal Linking
- Content
- Keyword density
- Site maps
- Usability
Off Page Optimisation
- Directory Submissions
- Creation of Blog and 2 Blog Posts
- Blog Submissions
- Article Creation/ Posting/ Tracking: 3 articles
- 3 months reports and review at end
why do you do all this? SEM Techniques
Advanced £1350
- Detailed web site assessment & keyword analysis
- Optimisation of your web sites home page and two additional pages
- Add navigation to improve search engine spidering of deeper pages.
- Submission to the major Internet search engines
- Submission to the major web directories
- 6 months review and analysis of campaign (monthly ranking reports for six months)
- Addition of Site Map to the site.
why do you do all this? SEM Techniques
Professional £2960 campaign setup + Ongoing Site Promotion
Plan
- Detailed web site assessment & keyword analysis
- Optimisation of your web site's home page and two additional pages*
- Submit to major national/international search engines.
- Submission to major web directories
- Submission to related portals
- Strategic link building
- Quarterly review of campaign each year.
- Yahoo directory express listing (£225)
- Gimpsy.com directory inclusion ($45)
- Goguides.org directory inclusion ($45)
- Ask/ Teoma inclusion (£45 per annum)
- No changes to graphical navigation.
why do you do all this? SEM Techniques
Recommended additions to packages.
- Yahoo directory express listing (£245)
- BTLooksmart UK express listing ($180)
- Gimpsy.com directory inclusion ($50)
- Goguides.org directory inclusion ($50)
- Joe Ant directory inclusion ($50 per annum)
- Teoma inclusion (£50 per annum)
- Plus international options if required.
Link Building (£21 per Incoming Link)
Link Building is very important in popularising a web site It improves
the exposure of the web site and gets more visitors and business and
improves the Page Rank (PR) of the web site on important search engines.This
helps in improving the search engine rankings of the web pages as well.
The client is charged only for established links and not for submissions
made. We will provide screen shots as proof for all established links/
listings.
Pay per Click Campaigns (price on application):
Highly targeted phrases for more visitors at a lower cost. Constant monitoring of competitor bids for higher ranking within limited budget. Automatic monitoring system for flexible bidding without loss of rankings. Our fees do not include the actual pay per click costs.
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+442890 488944 