Anyone who has a business website naturally wants to get more revenue from it. That means having people find it from google and yahoo searches. So of course, it’s desirable to rank higher for the search phrases relevant to you.

That means it can be financially viable to spend money to “optimise” your website pages. And, it is possible, you can do things which will influence where they rank.

But let’s take a step back, and look at Google and Yahoo. What do they want to happen when someone does a search?

They want the results to be good quality and relevant to what the person searched for. They want:

1. Sites which are properly constructed and readable
2. Sites which target the region the searcher is in (geographically)
3. Sites which seem good because they are linked to by what seems to other “authoritative” sites 
4. Information which is obviously highly relevant to what you searched for.
5. Sites which have more than one page about the subject.
6. Sites which are up to date and frequently add new content.
7. Sites which have got some history 

They dont want the results to: Continue Reading »

In November 2007 BT launched a major online area which I think will be an important asset for businesses http://blog.bttradespace.com/tips-and-tricks/create-a-community-for-your-bu.php

If you are interested in marketing online, this is the sort of thing you need to get involved in - for 2 reasons:

1. As a direct marketplace - this is somehwere to meet supplieres and customers.
2. As an indirect marketing tool. This is a very good example of the sort of thing that is good for the popularity of your site. Its a chance to particpate in online communities, join networks, and get your name out there.

Many companies who try to get involved in Internet Marketing go down the route of typical search engine optimisation techniques, and do things like buy links to their site,  or create a blog,just for the sake of it.  Thats increasing ly sen to b ethe wrong way to do things. Good internet markeing pays good search engine dividends - what google and yahoo want are websites that are genuinely active and participating in relevant online communities.

Tradespace incorporates both an area to advertise, and a community area, which at the moment is a bit empty, but I’m sure will soon fill up.

BT tradeplace looks like it will be the sort of place to kill two birds with one stone! -If you have some time to kill over the Christmas holidays, get a free account.