Comments on: Don’t do Search Engine Optimisation (for its own sake!) http://www.solstice-it.com/blog/archives/17 a web design and hosting company Mon, 08 Sep 2008 14:53:22 +0000 http://wordpress.org/?v=2.0.4 by: Andrew Millar http://www.solstice-it.com/blog/archives/17#comment-9 Sun, 20 Apr 2008 18:25:27 +0000 http://www.solstice-it.com/blog/archives/17#comment-9 All good points Michael. One of the key issues that you mention is to develop your site. Continual improvement is a concept that would make sense to many business people who have never heard of search engine optimisation - and it applies just as much in this field. All good points Michael. One of the key issues that you mention is to develop your site. Continual improvement is a concept that would make sense to many business people who have never heard of search engine optimisation - and it applies just as much in this field.

]]> by: MichaelWall http://www.solstice-it.com/blog/archives/17#comment-8 Sun, 20 Apr 2008 13:22:17 +0000 http://www.solstice-it.com/blog/archives/17#comment-8 SEO should be a part of the plan for any business related website. Provided the developer stays within the guidelines that Google and the other search engines set out then it's vital that the site is developed and marketed with search engines in mind. With Google accounting for over 80%+ of the traffic that some sites attain it would be folly to assume that a website that hasn't taken a long term SEO strategy into consideration will be a overwhelming success. Stay within the guidelines, provide a good service, a good product, good content and participate within your target community. Don't put all your eggs in one basket, contribute to industry related forums, blogs etc and you'll encourage natural links, targetted traffic and referrals. In the short term while your site gets some age you should consider Pay Per Click advertising that will compliment a long term SEO campaign. SEO should be a part of the plan for any business related website. Provided the developer stays within the guidelines that Google and the other search engines set out then it’s vital that the site is developed and marketed with search engines in mind.

With Google accounting for over 80%+ of the
traffic that some sites attain it would be folly to assume that a website that hasn’t taken a long term SEO strategy into consideration will be a overwhelming success.

Stay within the guidelines, provide a good service, a good product, good content and participate within your target
community. Don’t put all your eggs in one basket, contribute to industry related forums, blogs etc and you’ll encourage natural links, targetted traffic and referrals.

In the short term while your site gets some age you should consider Pay Per Click advertising that will compliment a long term SEO campaign.

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