Its important to keep your website content up to date. You need to edit it, add to it and constantly review it. Why should you do this?

1. New clients will notice if dates on the site are old, or if there is irrelevant information. Fresh content rightly gives the impression that your are a live, active opertion.
2. Existing customers won’t revisit your site if the content never changes.  
3. One important fact is that Google rates sites higher if they change regularly. If you are interested in improving your sites performance is search engines, you need fresh content.

Ok, so new content is important. 
Why cant I just send you an email every few weeks and you update the site for me? Thats not a problem, that can be done, but obviously the time taken to do this it has to be invoiced to you, so there’s a cost.

Whats the alternative then?
A Content Management System (CMS) lets you log on to your own website and edit parts of it. Its easy to use, and you cant do any damage to the website, since it only lets you edit parts that are safe to edit.

How easy is it?
If you can use a simple word processor (see here), you can do it. You have a window where you create or edit text and format it. You can even add images and tables, just like in MS Word.

Whats the cost?
It costs £250 to add a CMS system to your site. If you having a new site built it’s also possible to have a CMS which lets you add new pages, which are then added to the menu system.
So if you anticipate at least one edit a month, a CMS system will pay for itself in months.

If you’re serious about using your website as a marketing tool, you should have a CMS system.

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